Adult diapers have a bright future

In the process of a comprehensive study of the global consumer goods market for the elderly by some authoritative institutions, we found that adult diapers, which are mainly targeted at the elderly, have received little attention from the public and are seen as a traditional and unimaginative niche by the outside world.

In fact, with the rapid development of the global aging trend, the size of the adult diaper market is growing.

Demand for adult diapers is building

Adult diaper products market is in the introductory stage temporarily, consumption habits have not been formed, brand concentration is low, and the price-oriented consumption concept is dominant.

Therefore, the deepening of aging will provide a stable target group base for the global adult diaper market. On the other hand, with the change of family consumption concept of incontinence products for the elderly, more and more families and professional nursing institutions will choose to use adult diaper for the elderly in the future. In the future, the global market scale of adult diapers for the elderly will be further expanded, and the category of adult diapers has a broader development prospect in the world.

The development potential of the adult diaper market is huge

Take China as an example. Data from the seventh national census shows that the population aged 65 or above has reached more than 190 million, accounting for 13.50% of the country’s population. In 2020, the number of disabled or semi-disabled elderly people over 65 years old in China will reach more than 50 million, accounting for 28% of the elderly population. This figure is likely to continue to rise in the future.

The audience is huge and the country attaches great importance to it. It is under the joint catalysis of such various aspects that adult diapers have become the real “blue ocean market”. In 2021, the market share of incontinence products has reached 14.8 billion. The market for adult diapers is huge.

Data show that from 2019 to 2021, the number of enterprises in China’s adult diaper industry increased from 899 to 1,210, the number of employees in China’s adult diaper industry increased from 900,000 to 1.07 million, and the scale of assets in China’s adult diaper industry increased from 37.9 billion yuan to 40.7 billion yuan. With the continuous growth of the market size of our country’s adult diapers, the output of our adult diapers is expected to continue to rise with the downstream demand. The output of our adult diapers is expected to reach 9.383 million pieces by 2026.

The purchasing power of adult diapers continues to rise

With the improvement of living standards and the increase of retired elderly people in the one-child family, the elderly people with strong purchasing power feel it is inconvenient to rely on the service of their children, most of them are willing to spend their own money to buy adult diapers, and continue to pursue a comfortable life realm and high standard of life quality. At the same time, young people’s incomes have changed, and their purchasing power cannot be ignored.

Applicable people for adult diapers

1. Incontinence, paralyzed patients, disabled people with limited mobility, patients, the elderly, etc.
2. Short-term bed rest, long-term bed rest after surgery, etc.
3. People who suffer from frequent urination and urgency but cannot go to the toilet at any time
4. outbound tourists
5. women’s menstrual period

How to become a adult diaper wholesaler

You can determine some products with good quality and price through market investigation, communicate with brand owners and apply to be their agent. Adult diaper wholesalers have a stable supply and less risk, which makes it easier for you to market, get familiar with the consumer group and listen to their ideas about the product.